Social media has now become an essential part of business marketing. Gone are the days when social media was merely used for reuniting and catching up. Today it proves to be a successful communication platform for both B2B and B2C businesses.

One of the most popular amongst all social media platforms is Instagram, which deals in sharing photos and videos along with infographics. According to a recent survey by HubSpot, when we talk about content, visual images leave a stronger imprint in the mind than any other kind of content. Not only it is easy to comprehend but it is also much more appealing to the eyes. Thus, Instagram made use of this concept and came up with the idea of a social media platform which deals with visual content.

Huge businesses regularly use Instagram to promote sales campaigns, advertise conferences and even make official announcements. It’s an impressive platform for showcasing their efforts and also for inviting feedback. Instagram has a comment section which can invite honest comments and reviews about a particular video or a picture posted. This lets B2B and B2C businesses get an unbiased view of what the actual consumer feels and thinks about their product.

In addition to connecting with consumers, Instagram also drives an enormous amount of traffic directly to the business’s website, by making use of backlinks and hashtags. This helps with converting prospects into actual, paying customers.

The following are just a few of the ways by which Instagram helps in B2B and B2C business.

It’s a Splendid Platform to Showcase Corporate Culture

Instagram is a superb platform to showcase the best business practices. It is one of those tools which does not require you to be too formal and still manages to stay casual at the same time.

It Makes Use of the Content in a Unique Way

As mentioned above, it has its own unique way of communicating with the target audience without going too far, which helps you earn brownie points.

It Helps Build Relationships with the Audience

People naturally like to feel connected with others. Instagram gives customers a glimpse into the heart and soul of a business, which helps create trust in the minds of potential customers.

Utilize Instagram Ads

Instagram ads work wonders if used correctly. Ads have proved to attract target audiences and generate revenue for businesses across many industries alike.