Take Your Dealership to the Next Level ๐Ÿš€

Take the steps below to qualify for your FREE, one-on-one, Lead Flow Acceleration Session

This Quick Video reveals how you can accelerate your lead flow online...

blog image

How To Double Conversions Without Increasing Web Traffic

May 04, 2021โ€ข4 min read

In the world of Digital Marketing, traffic gets much attention. It seems like you canโ€™t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.

Donโ€™t get me wrong; traffic is relevant. But ultimately, itโ€™s not the amount of traffic you get that will determine how many vehicles you sell.

Conversions are the Name of the Game

You can stop beating your head against a wall trying to figure out how to get more people to your site โ€“ for now. Youโ€™re about to discover how to take the traffic you already have and increase conversions for your dealer.

Simplify Your Forms

Thereโ€™s lots of evidence showing that simple forms get more conversions than complex forms. WPForms tell us that removing a single field from your form could boost your conversions by as much as 26%.

As of 2020, the average number of fields on online forms is five. I recommend paring your forms down to include only the most basic information you need. In many cases, you will need only the leadโ€™s full name, phone number, and email address.

That said, donโ€™t hesitate to ask for additional information if it is necessary. The idea is to strive to make your forms easy to complete to minimize the likely risk of your leads being annoyed and navigating away before hitting submit.

Add a Pop-Up to Your Website

Pop-ups have a terrible reputation, but itโ€™s mostly an unfair one. Said reputation is traced back to folks who overdo it, setting up repeated and intrusive pop-ups that lead to frustration and irritation.

Add a single pop-up to encourage people to sign up for your email list(s) or to schedule a test ride. Time the pop-up to appear 30 seconds or a minute after a visitor lands on your page. Theyโ€™ll have time to read some of your content before it appears. You can also trigger the pop-up on exit intent, meaning when the visitor is about to leave the site.

Add and test multiple offers for people that join your email list. Then, stick with the one that gets the best results. Donโ€™t forget to make it very easy for users to close the pop-up. Be sure to have a static call-to-action (CTA) on a page where they can get claim your offer later if they want to.

Eliminate Excess Content

Many dealers make the mistake of using the โ€œeverything but the kitchen sinkโ€ approach to web design. They add a lot of bells and whistles on their landing pages and donโ€™t realize that much of that content distracts from their main objective: conversion.

The best way to identify content thatโ€™s not serving your goals is to use a heat/click map temporarily. Youโ€™ll be able to spot the sections of your page that arenโ€™t grabbing visitorsโ€™ attention. We use services like Crazy Egg and Hotjar for this purpose.

Your goal is simple; a focused page with a clean, easy-to-navigate design. Making it easier for visitors to discover the info theyโ€™re looking for will build trust and increase the likelihood of a user completing your forms.

Improve Your Call-to-Action (CTA)

Thereโ€™s nothing wrong with a simple call-to-action (CTA). After all, โ€œSign Upโ€ and โ€œSubscribeโ€ can get the job done. Theyโ€™re just not that exciting. Increase your conversions by spicing up the calls-to-action on your site.

Here are some suggestions and statistics from protocol 80:

Turning your CTA from a link to a button can increase conversions by 45%

Adding an arrow to direct people to your CTA can increase click rates by 26%

Using first-person wording (Schedule My Test Ride) can increase conversions by as much as 90%

Putting your CTA above the fold (the part of the page visitors can see without scrolling) can increase conversions

Address Potential Objections

Your marketing content must overcome obstacles in a potential customerโ€™s mind to make a sale. Thatโ€™s just as true for website conversions as it is for sales.

Ask yourself what the most common objections to filling out your form are. Some may be solved by simple programming โ€“ for example, reducing the number of fields in your form. However, others may be obstacles that you havenโ€™t addressed on your page.

Here are some examples:

Overcome concerns about your dealershipโ€™s customer service by adding reviews and testimonials throughout your pages โ€“ as physically close as possible to your forms

Overcome FOMO (fear of missing out) objections by comparing your vehicles and services directly to other options on the market

Overcome price-related objections by offering a satisfaction guarantee for your sales process

The more you do to alleviate potential concerns upfront โ€“ before a lead completes a form โ€“ the more likely it is that youโ€™ll see a jump in your conversion numbers.

None of what youโ€™ve just read means you shouldnโ€™t try to attract more traffic. Using the methods outlined above, however, will cause you to see your dealerโ€™s current traffic in a much more different, valuable light.

blog author image

Joe Iribarren

Poppa Joe โ€“ #๐š†๐šŠ๐š”๐šŽ๐š‹๐š˜๐šŠ๐š›๐š๐š’๐š—๐š, #๐™พ๐š—๐šŽ๐š ๐š‘๐šŽ๐šŽ๐š•, #๐™ต๐š’๐šœ๐š‘๐š’๐š—๐š, ๐šŠ๐š—๐š #๐™ฑ๐š˜๐šŠ๐š๐š’๐š—๐š ๐š๐šŠ๐š—๐šŠ๐š๐š’๐šŒ. ๐™ณ๐šŠ๐š๐š๐šข ๐š๐š˜ ๐Ÿบ, #๐š‹๐š’๐š”๐šŽ๐š› ๐šŠ๐š—๐š ๐š›๐šŽ๐š๐š’๐š›๐šŽ๐š #๐™ณ๐™น. @๐š๐š˜๐š‹๐šŽ๐šข๐š˜๐š—๐š๐šŒ๐š›๐šŽ๐šŠ๐š๐š’๐šŸ๐šŽ

Back to Blog

Here's How Beyond Creative

Can get your phones ringing off the hook with calls from people searching online for the vehicles on your lot...

Take Your Dealership to the Next Level ๐Ÿš€

The Ultimate Close-Loop Marketing Solution

This quick video reveals how you can accelerate your lead flow online...

Take the next steps to qualify for your one-on-one, Lead Flow Acceleration Session (at no cost to you) ๐Ÿ‘‡

Here's How Beyond Creative

Can get your phones ringing off the hook with calls from people searching online for the vehicles on your lot...

Now you can when you take advantage of our

Lead Flow Acceleration Session!

This is a custom-tailored plan so you can generate more leads, sales and profits. Our team of trained online marketing experts will do the following for you:

Build a Customized Keyword List

The list is based your brands, service area and search trends. Weโ€™ll use our state-of-the-art tools to find the most searched-for keywords for dealerships in your area. And weโ€™ll show you which keywords will drive the most traffic to your website. (Valued at $197)

Run a Ranking Report

Youโ€™ll see exactly where your company currently ranks online for those โ€œmoneyโ€ keywords that will bring in hot prospects. (Valued at $97)

Review Your Website Optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, weโ€™ll show you how to launch it to the top so your best prospects see it. (Valued at $97)

Review Your Website Conversion

Youโ€™ll discover what might be turning website visitors offโ€ฆ andโ€ฆ how to turn them into incoming service calls. (Valued at $97)

Your Local Internet Marketing Domination Plan

We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a โ€œcookie-cutterโ€ planโ€ฆ but ratherโ€ฆ

Request a Lead Flow Acceleration Session Now

This is a custom-tailored plan so you can generate more leads, sales and profits. My team of trained online marketing experts and I will do the following for you:

Take advantage of our

Lead Flow Acceleration Session!

This is a custom-tailored plan so you can generate more leads, sales and profits. Our team of trained online marketing experts will do the following for you:

Build a Customized Keyword List

The list is based your brands, service area and search trends. Weโ€™ll use our state-of-the-art tools to find the most searched-for keywords for dealerships in your area. And weโ€™ll show you which keywords will drive the most traffic to your website. (Valued at $197)

Run a Ranking Report

Youโ€™ll see exactly where your company currently ranks online for those โ€œmoneyโ€ keywords that will bring in hot prospects. (Valued at $97)

Review Your Website Optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, weโ€™ll show you how to launch it to the top so your best prospects see it. (Valued at $97)

Review Your Website Conversion

Youโ€™ll discover what might be turning website visitors offโ€ฆ andโ€ฆ how to turn them into incoming service calls. (Valued at $97)

Your Local Internet Marketing Domination Plan

We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a โ€œcookie-cutterโ€ planโ€ฆ but ratherโ€ฆ

Request a Lead Flow Acceleration Now

This is a custom-tailored plan so you can generate more leads, sales and profits. My team of trained online marketing experts and I will do the following for you:

Customer Testimonials

Check out what other dealerships have to say about us!

Customer Testimonials

Check out what other dealerships have to say about us!

John Canales โ€“ General Manager

Caliente Harley-Davidson

James Myers โ€“ Owner/Operator

Valley Cycle Center

Laura Rondon โ€“ Marketing Director

Peterson's Harley-Davidson

John Canales โ€“ General Manager

Caliente Harley-Davidson

James Myers โ€“ Owner/Operator

Valley Cycle Center

Laura Rondon โ€“ Marketing Director

Peterson's Harley-Davidson

Copyright ยฉ 2023 / Beyond Creative / All Rights Reserved / Privacy Policy

Copyright ยฉ 2023 / Beyond Creative / All Rights Reserved / Privacy Policy