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Incorporation of Company Branding and SEO

November 03, 2020β€’1 min read

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

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Joe Iribarren

Poppa Joe – #πš†πšŠπš”πšŽπš‹πš˜πšŠπš›πšπš’πš—πš, #π™Ύπš—πšŽπš πš‘πšŽπšŽπš•, #π™΅πš’πšœπš‘πš’πš—πš, πšŠπš—πš #π™±πš˜πšŠπšπš’πš—πš πšπšŠπš—πšŠπšπš’πšŒ. π™³πšŠπšπšπš’ 𝚝𝚘 𝟺, #πš‹πš’πš”πšŽπš› πšŠπš—πš πš›πšŽπšπš’πš›πšŽπš #𝙳𝙹. @πšπš˜πš‹πšŽπš’πš˜πš—πšπšŒπš›πšŽπšŠπšπš’πšŸπšŽ

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Take advantage of our

Lead Flow Acceleration Session!

This is a custom-tailored plan so you can generate more leads, sales and profits. Our team of trained online marketing experts will do the following for you:

Build a Customized Keyword List

The list is based your brands, service area and search trends. We’ll use our state-of-the-art tools to find the most searched-for keywords for dealerships in your area. And we’ll show you which keywords will drive the most traffic to your website. (Valued at $197)

Run a Ranking Report

You’ll see exactly where your company currently ranks online for those β€œmoney” keywords that will bring in hot prospects. (Valued at $97)

Review Your Website Optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it. (Valued at $97)

Review Your Website Conversion

You’ll discover what might be turning website visitors off… and… how to turn them into incoming service calls. (Valued at $97)

Your Local Internet Marketing Domination Plan

We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a β€œcookie-cutter” plan… but rather…

Request a Lead Flow Acceleration Now

This is a custom-tailored plan so you can generate more leads, sales and profits. My team of trained online marketing experts and I will do the following for you:

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John Canales – General Manager

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James Myers – Owner/Operator

Valley Cycle Center

Laura Rondon – Marketing Director

Peterson's Harley-Davidson

John Canales – General Manager

Caliente Harley-Davidson

James Myers – Owner/Operator

Valley Cycle Center

Laura Rondon – Marketing Director

Peterson's Harley-Davidson

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