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What Is SEO and How Can It Help Your Dealer?

December 02, 2021β€’2 min read

SEO stands for search engine optimization. SEO is important to powersports marketing dealers because it helps their websites rank higher on search engines. Thus, if someone is searching for a product, the dealership is more likely to pop up as one of the top sites on the search engine. SEO can seem overwhelming, and it can be difficult to know where to start. Here are a few ways to start optimizing your website.

Keywords

Keywords are crucial to a successful SEO strategy. Pick a handful of keywords that represent your business. For example, it could be β€œRV dealer” or β€œmotorcycle accessories.” Use these terms over and over again on the website. Include them on the main page, in the blog, and in alternative image text. Keywords do not have to be the same forever. They should change as the keywords of the powersport industry change. Consistent updating of keywords will help the webpage stay relevant and become highly ranked.

 

Links

Links are very important to include on your website. These could be external links or internal links. External links would lead outside of your website. For example, an RV dealer might put external links on their website to nearby RV service centers. When using external links, make sure the site that is being linked is trustworthy. Internal links are also important. These are links that take viewers to another part of your website. For example, on a page about a specific motorcycle model, there could be a link to a blog entry about accessories needed to go along with the particular motorcycle. These internal links will increase traffic to different pages on the website, helping to optimize SEO.

 

Alternative Image Text

When adding images to a website, it is important to use alternative image text. Initially, this feature was made to help visually impaired people know what a picture showed without having to actually see it. Today, alternative image text also helps optimize SEO. Search engines consider the alternative text from website pictures when determining your website rank. Make sure to include a keyword in the alternative image text as well as a good amount of detail. For example, imagine your keyword is β€œmotorized RV.” When creating alternative image text for a picture of an RV, write a statement such as, β€œA motorized RV is affordable and comfortable. It includes a bathroom, bedroom, and kitchen.” This statement is detailed and uses a keyword. Both of these factors will improve SEO.

 

SEO can initially seem very complicated. As you become more comfortable with SEO practices, you will find that it can greatly help your dealership. The powersports marketing world heavily depends on Google searches. Through optimizing SEO, your dealer can increase its rank and begin to show up as a top site on the search engine. Contact Go Beyond Creative today to learn about how we can help you optimize SEO.

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Joe Iribarren

Poppa Joe – #πš†πšŠπš”πšŽπš‹πš˜πšŠπš›πšπš’πš—πš, #π™Ύπš—πšŽπš πš‘πšŽπšŽπš•, #π™΅πš’πšœπš‘πš’πš—πš, πšŠπš—πš #π™±πš˜πšŠπšπš’πš—πš πšπšŠπš—πšŠπšπš’πšŒ. π™³πšŠπšπšπš’ 𝚝𝚘 𝟺, #πš‹πš’πš”πšŽπš› πšŠπš—πš πš›πšŽπšπš’πš›πšŽπš #𝙳𝙹. @πšπš˜πš‹πšŽπš’πš˜πš—πšπšŒπš›πšŽπšŠπšπš’πšŸπšŽ

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This is a custom-tailored plan so you can generate more leads, sales and profits. Our team of trained online marketing experts will do the following for you:

Build a Customized Keyword List

The list is based your brands, service area and search trends. We’ll use our state-of-the-art tools to find the most searched-for keywords for dealerships in your area. And we’ll show you which keywords will drive the most traffic to your website. (Valued at $197)

Run a Ranking Report

You’ll see exactly where your company currently ranks online for those β€œmoney” keywords that will bring in hot prospects. (Valued at $97)

Review Your Website Optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it. (Valued at $97)

Review Your Website Conversion

You’ll discover what might be turning website visitors off… and… how to turn them into incoming service calls. (Valued at $97)

Your Local Internet Marketing Domination Plan

We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a β€œcookie-cutter” plan… but rather…

Request a Lead Flow Acceleration Session Now

This is a custom-tailored plan so you can generate more leads, sales and profits. My team of trained online marketing experts and I will do the following for you:

Take advantage of our

Lead Flow Acceleration Session!

This is a custom-tailored plan so you can generate more leads, sales and profits. Our team of trained online marketing experts will do the following for you:

Build a Customized Keyword List

The list is based your brands, service area and search trends. We’ll use our state-of-the-art tools to find the most searched-for keywords for dealerships in your area. And we’ll show you which keywords will drive the most traffic to your website. (Valued at $197)

Run a Ranking Report

You’ll see exactly where your company currently ranks online for those β€œmoney” keywords that will bring in hot prospects. (Valued at $97)

Review Your Website Optimization

You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it. (Valued at $97)

Review Your Website Conversion

You’ll discover what might be turning website visitors off… and… how to turn them into incoming service calls. (Valued at $97)

Your Local Internet Marketing Domination Plan

We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a β€œcookie-cutter” plan… but rather…

Request a Lead Flow Acceleration Now

This is a custom-tailored plan so you can generate more leads, sales and profits. My team of trained online marketing experts and I will do the following for you:

Customer Testimonials

Check out what other dealerships have to say about us!

Customer Testimonials

Check out what other dealerships have to say about us!

John Canales – General Manager

Caliente Harley-Davidson

James Myers – Owner/Operator

Valley Cycle Center

Laura Rondon – Marketing Director

Peterson's Harley-Davidson

John Canales – General Manager

Caliente Harley-Davidson

James Myers – Owner/Operator

Valley Cycle Center

Laura Rondon – Marketing Director

Peterson's Harley-Davidson

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